| Yu light dance create "high-end custom lighting" myth |
| 【 Font Size：L M s 】【PRINT】 DATE：2016/11/3 Page view:339 |
Yu light dance, to create high-end custom lighting "myth
-- Interview with Chen Chenhui, chairman of Dongguan myth Lighting Technology Co., Ltd.
With the LED lighting market is fully liberalized, known as a new generation of green energy industry is occupying the LED lighting light capture. Followed by the lighting market weakness and crazy lighting enclosure movement, in the face of the fierce battle for the lighting market, lighting companies have moved to lighting segments. Secondly, with the development of LED technology innovation, hotel, commercial complex, Home Furnishing field lighting solutions become the trend of mass consumption, and subject to the diversification of consumption and personalized and artistic evolution, lighting solutions around the "demand first" toward a more humane, professional direction.
Dongguan City myth Lighting Technology Co. Ltd. (hereinafter referred to as the "myth of lighting") as a professional LED lighting business solutions provider, with professional service and quality products, fully integrated KA brand, channel operators and engineering designer resources, solutions to the backbone of "people-oriented" principle in lighting, to provide personalized service customized for customers. Recently, I interviewed the myth of lighting chairman Chen Chenhui in Dongguan Houjie myth of the exhibition hall, listening to him to share the road with custom lighting myth we.
Dongguan myth Lighting Technology Co., Ltd. chairman Chen Chenhui
Compared with the simple pursuit of the Big Mac, I prefer to seek products and services, "run things fine silent" type of fine development.
-- Chen Chenhui
Lighting lighting enterprise myth is not in the traditional sense, initially in the field led logo made dazzling achievements of myth because of the long-term customers a few "talking and complaining" and resolutely fought LED lighting field. "They often talk about the poor use of LED lighting, and experience the effect and the business promotion of a great discrepancy." Chen Chenhui smiled and told reporters, in the face of loyal customers complain, the myth of hope he not only able to do well in the high-end logo, hope to solve them in the light of the problems in the course of using the product for the customer, this is because of "resentment" will be the occasion of the achievements of today's lighting myth.
As has been committed to providing high-end lighting for the overall lighting solutions to the myth of the lighting, in the industry many big big LED lighting companies do not seem to highlight the contrast. And this is not prominent in Chen Chenhui seems to be a good thing, "on the present stage, the myth is very happy in this industry forward, (scale and influence) the big advantage, and small have little freedom." Chen Chenhui said that at least now the myth is free, and there is no interest and market constraints, from this point of view I am very happy.
With some enterprises eager to blind expansion of production capacity and generous "hit the market" to form a clear contrast, the development steps of myth seems to be "balanced", this is the reason not to be ordinary or over how to interpret? To solve this problem, Chen Chenhui frankly told the author that the myth is not eager to or more is precisely not willing to "skip" development, preferring a silent type of meticulous development. He told the author, the future of the myth is not the size of the giant, but must be done in the field of high-end commercial lighting giant". Chen Chenhui then said that because of the myth itself in the industry scale is not large, so this is not our pursuit of scale and market share of the "Big Mac", although we would like to, but it is not easy, you need to slowly.
Customer demand determines the development of enterprises, enterprises rely on products and services to drive customer consumption awareness, the myth is committed to enhance interaction with the customer relationship.
-- Chen Chenhui
The myth of the main business for the LED commercial lighting high-end custom, the concept of "custom", the industry is not new, in the pursuit of fashion, and the unique personality of the era, "space lighting overall tailored solution is the pursuit of consumer market. The myth of lighting as its main business lighting customization is the change of consumption demand based on the decision, as Chen said: Morninghope lighting market was too good to do, commercial lighting products provide popular products and services can deal with all the customers and consumers, but now this is not the absolute.
So for the myth, the current focus on lighting custom furniture brand lighting, light demand for lighting to the precise positioning and service "on the" furniture customers, so as to solve the building and application of space light environment for the. The myth of "customers are mainly furniture industry customers, but I believe that if we put the furniture industry lighting solutions to achieve the ultimate, so we will not worry about any industry customized solutions." Chen Chenhui has said to the author to get all the love myth premise is that we have set providing customized services and products must be existing customers and consumers in the extreme.
So, how do customers and consumers the ultimate? Chen Chenhui myth lighting example analysis: we need to get into the customer's mind is active, so as to establish a relationship with the psychological identity, rather than the current social common interests. He smiled and told the author, do not be afraid of customers, we must do with your competitors, this is different from the two aspects of products, services, and really go for your customer's sake, if you can do this
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